Here is just one example of the incredible power of branding & design:
I have been fortunate enough to have a couple of beloved author clients over the years, and one of the most amazing things I have heard from them is how when their new covers were implemented, they were enthusiastically approached by their vendors including Apple’s iBooks department directly, wanting to promote and position their books in much more highly visible places and ways BECAUSE of how much they loved their cover art.
Were these authors already ridiculously talented, amazing and beloved? of course! But it goes to show the power of design to create connection and help elevate you from the sea of fishes, in new and impactful ways.