Here at The Salty Olive I talk a lot about the heart of your business, the core essence and intrinsic value that makes your business truly shine… and so naturally it follows that I must share the heart of this business with you so that you may better get to know who you’ll be working with… because the heart of this business, is me.
Hi there! My name is Sunni. It’s short for Sunshine, which is actually my middle name, but I’ve been going by it ever since my mom kneeled down to me on the first day of kindergarten and asked me if I wanted to be called Beth or Sunshine… I mean come on people, what would you choose at 5 years old?? But it suits me well, and I’m grateful she gave me the choice because I do tend to have some sunshiney qualities.
I know, I know, you’re like, “why do I want to hear about this woman’s random childhood name-change?” and that’s a very good question, and truth be told it’s really just a clever segway into what I really want you to know about me, and how it relates to this business, and ultimately to you and your business, and what that is, is this:
There is something I am still doing in this business today, that I was doing way back when I was 5, and that I have done in a thousand different ways, through a thousand different mediums ever since. It is the common thread, it is my deepest joy and truest love, and that is quietly observing and listening to people, and reflecting back to them the very best of who they are, showing them themselves in the best possible light, so that they can face the many hard things they must face on their journey, and rise to the many challenges that they do, knowing their incredible value — just the way they are. There is a strange power in recognizing and reflecting back these unique intrinsic qualities, it is powerful for me, and for them, and I LOVE it.
Whether I have done this through just listening to someone who needed support, or through photography, writing, consulting, teaching, mentoring or design and art direction… it is always the same: I recognize the unique beauty in every person, plant, animal, business, enterprise and single cell amoeba. Okay, the amoeba’s are pretty quiet, but I’ve got my eye on them too. 😉 I love sharing that recognition and clarity and using my particular talents and skills to convey it and to put it to work towards people’s big dreams for their livelihood and otherwise.
I value connections, big and small, so let it be known right here and now that when you work with me, it will be a very personable experience – whether we only ever email back and forth (I’m an introvert, people! Don’t ask me how I can simultaneously love connection and still be an introvert, but it’s a thing, you’ll just have to trust me on this), or hop on the phone or Zoom, no matter HOW we work together, I will be your number one fan and a trusted partner that’s always got your back. Not because you necessarily need that, and not because I need you to know that, but because that quite literally is the most natural thing for me to do, it happens automatically without my initiation, it is like my default setting, the one I can’t override. If I were an emoji I’d be the one with the hearts for eyes — so if you prefer cold and calculated business relationships, then I’m definitely not the girl for you. (<– but don’t get me wrong, this is not to say I am not also super-profesh at all times and have really good boundaries!)
When I was young I would have done anything to rid myself of this quality, because it’s not very cool to go around falling head over heels in love with everybody’s awesomeness, it is WAY more cool to lean against the bleachers smoking stogies and pretending you don’t give a damn… but that’s not me. And my guess is, if you’re still reading… that’s not you either.
Don’t worry I’m definitely not over-the-top-ooey-gooey either… it’s not THAT personal. It’s just that we may have a lot of fun working together, and you may find yourself being able to let your guard down, and focus on the important things you have in front of you… while I work on framing YOUR work and unique brilliance in the most beautiful and highly impactful way, so that others can see it too. So they can see what I see, and what you see… so you can be that same service, product or support to THEM, in your very own way, cause it just keeps on paying forward down the line.
When I started this business 18 years ago, I had no idea the beautiful thing it would become. How I would form lasting partnerships and client relationships that have propelled us both to new heights and new levels. But what I know now is that who I am at the center of this business, has made that all possible and then some… for awhile I was advised to put that sun under a bushel because serious successful business owners don’t want to hear all of that jazz! But experience tells me otherwise.
I have had the privilege of working with some incredible and seriously successful business owners, from just starting out to 7 figures, and they all tell me just the opposite. They tell me it has made all the difference to them to have me by their side through the all-too-often messy process of building and growing your business and brand.
I have lots more help now, and a reliable team to handle many tasks… but every single project that comes through these doors is overseen and handled by me from start to finish, so you can rest assured you’re in good hands. We’ll tackle your challenges together with a healthy balance of practicality, curiosity, wonder, and trust.
My philosophy is that this is an adventure, a ship just as sea-worthy as the next, the next big chapter to embark on… and together we’ll weather the storms and clink our cocktail glasses at sunset, welcoming in good cheer the many brave new shores ahead.
You in? Let’s Sail »
The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience, because when you do that, you go from being A choice for them, to being THE choice for them.