Why We Don't Dare To


There is a reason you do not want to want things. There is a reason you constantly try to talk yourself out of your wanting and negotiate your wants down to the bare minimum.


There is a reason you only dare to hope for just enough to get by, and maybe a teeny tiny bit extra.


There is a reason you tell yourself you don’t really need all that. And you don’t really want all that, and that it won’t make you happy anyway.


There is a reason you tell yourself that money and “things” are all evil, and they corrupt people and ruin peoples lives anyway.


There is a reason you tell yourself that people who have what you want are just stressed out messes, or don’t have good relationships, or might get sick or have to deal with other hardships, or whatever it is you tell yourself.


And that reason is: that you believe that ‘wanting’ hurts.


That ‘wanting’ is bad, because it causes people hurt.


And you have a GOOD REASON for believing that. Because maybe you SAW and experienced how people you love wanted things, and didn’t get them, and hurt.


That was real. It was real for you, and you must honor it and give yourself space to grieve it.


Part of you believes that your wanting can only end the same way.  So you do not dare to hope, for fear of disappointment. Not only to disappoint yourself, but disappoint the people you love and open up that wound all over again.


But another part of you believes it doesn’t have to end that same way. That you CAN have the things you are wanting in your life, that this one precious life is your opportunity to try, and that you really CAN create the life you want on your own terms.


Of course you think the wanting is bad when it seems to have caused people to hurt. But what you forgot to notice was that THE HURT WAS ALREADY THERE.


The wanting was BORN of that hurt.
The hurt was there first.


The wanting came to try to help. To try to say, “yes, you are right, this sucks… this way to freedom.”


But the walls of belief and low-self worth were too high, disappointments happened, and the towel was thrown in on big dreams. Settling happened, giving up happened. It was easier and it was less painful than trying and facing more failure. We ALL feel that hurt.


The truth is trying is painful.


It is painful sometimes, yes, but it is also one of the absolute greatest joys and freedoms in this life! It is your privilege in this life to try for what you’re wanting if you choose. And you get to make that decision for YOURSELF now, okay?


You can’t choose for anyone else, but you can choose for YOU.


Will you? 




P.S. The other reason we don’t dare to want is because we think it makes us selfish, spoiled or ugly in some way and if you know me even a little you know I have a LOT OF POSTS on THAT! 😉


P.P.S. If you’d like some more support along the way, grab my free guide & get on my list for more inspiration and encouragement to your inbox »👇



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The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience,  because when you do that, you go from being A choice for them, to being THE choice for them.