Why So

If you’ve been following me for any amount of time, you may be wondering why so many of the things I post are quite personal / emotional when this is a branding and design business — and rightfully so, what gives? You may be wondering: What on earth does all this introspection and personal reflection have to do with how to brand my business and get more clients??

It’s a great question! And I’ve got a simple answer for you:  

Any brand strategist or designer worth her salt knows that a brand is like a person. It has a history, it has a story, it has a vision, and it has goals. It serves people, attracts people, and lives in relationship to different people, in different ways. A brand, just like a person, is (love it or hate it) CONSTANTLY growing, evolving and changing. If it is not, it is stagnating, and at some point, things will blow up.

So the simple answer is, your brand, just like your person, (and every flower, tree, bird and bee on earth) — is made to grow.

Human growth and business growth require introspection and reflection, because introspection brings clarity, and we are drawn to clarity like moths to the flame. In other words, when you work out you, you work out your business, and the vision, goals and actions you take, begin to slowly all align.

This is not just my opinion. Luxury brands go at this with their multi-million dollar marketing campaigns in the same way the little guys do (if they’re wise) — they ask:

What is not working anymore? Why is it not working anymore? What do we want and need, now? And what needs to change in order for us to get what we want and need? Just exactly like a personal exploration.

We entrepreneurs must master the art of change, because it’s not ever gonna end (damn it!). That’s why so personal. 😉 Plus – it lights me up. I believe honest and heart-felt connection is the way of the new economy—but even if it weren’t, that wouldn’t stop me.

I hope you find this helpful, if you were wondering, and as always, reach out if you have any questions or need some help!


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The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience,  because when you do that, you go from being A choice for them, to being THE choice for them.