I don’t know about you, but every time I set a new goal or intention for myself in business, and finally get crystal clarity on exactly what I want to do next and how, there is that initial excitement, giddiness, and relief—and you feel more sure about it than anything you’ve ever felt before—but then…

unfailingly, about a day or so later, while the ink is still drying on your plan…
the fear and shame gremlins come out.

You know the ones. The ones whose favorite one liners are classic hits like:  “who do you think you are?!”  and  “that’s never going to work!”  and “what makes you think you can do that when no one else in your immediate sphere is?”  and once more for good measure: “who on earth do you think you are?!”

So recently, as I was faced with the gremlins once again, I realized that the core message in their yammering was this:  HOW DARE YOU.

It’s a statement more than a question isn’t it. It’s purpose is to shame. It’s not asking.  I noticed this, and so instead of trying to ignore it or push it away, I decided to treat it like the question that it is, and answer it.

Yes—yes indeed my little, awful, gremlin friends—how dare I?

How dare I dream something different for myself than what I’ve seen or experienced before?

How dare I go outside my comfort zone, and reach into the unknown?

How dare I break out of the box I’ve always lived in and try to create something new?


How dare I.


How dare I try to creative positive change for myself and my family?

How dare I think my years of experience, talents, blood, sweat and tears are worth something?

How dare I dream up new ways that will not just be better for me, but for the people I am serving?


How dare I.


How dare I have a clear vision of what I want and how I want it, and how dare I see if I can make that work?

How dare I dream a different dream of how a business can be run?

How dare I imagine that what I want won’t HURT someone else… but will HELP them?


How dare I.


How dare I want something different?

How dare I try for something different??

Who do I think I am???

I am someone who is just as worthy of trying-out and testing new boundaries for the life she loves, and the things she wants, as anyone else is. Someone who’s just as worthy to step outside what is “known” and comfortable to her, and her people, and try anyway. Someone with a vision, with a want… with a need.

Someone who knows that yes, needs are scary… but goes ahead and owns those needs anyway.

I am someone with skills, and talents, and knowledge, and kindness, and caring, and struggles, and frustrations and ambitions and goals and wins and failures and the lot of it… just like everyone else.

I am someone who knows I really CAN do it how I want it.
I really CAN do it in my own way. I always have.

So how dare I, you say??
How dare I???


That’s how.


we'll help bring out your unique


so you can stand out in the crowd

The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience,  because when you do that, you go from being A choice for them, to being THE choice for them.