There’s a lot of hype out there. Everyday as a business owner you are bombarded with information and “latest trends” on what you should be doing, and how you should be doing it, in order to make your mark and get noticed. Everyone’s trying to keep up with the Joneses’, but the truth is the Joneses’ are just trying to keep up too.
Making a mark in business is all about being something new and unique, it’s all about being a leader in your field… but how could you possibly do either of those things while you’re so busy following trends?
Following trends is the opposite of making your mark. Let trends work for you—not you work for them.
You know that person at the party who’s just uncompromisingly unapologetically themself, chalk full of confidence and doesn’t give a damn what anyone thinks of them? You know how people flock to that person like moths to a flame? Yah… be THAT business.
Dare to do it differently.
Bring out your GENUINE brand.