frequently
Asked
questions

Below is a list of our most commonly asked questions, it also includes general info on our work process, inclusions and exclusions, and contract and payment terms. Have a walk through and if you still have questions don’t hesitate to ask »



SO HOW DO I KNOW IF YOU’RE RIGHT FOR ME & MY PROJECT?

You probably already knew it within moments of landing on this website… and that is why you’re still reading, instead of off onto the next one. You may now just be gathering more info to make sure it really IS a good fit. The truth is, if my work speaks to you on that kind of instant gut level, then we are likely already a great fit, cause your gut already called it 😉   Of course, the absolute best way to find out, is to send me an email, or call, or however you prefer to communicate, so you can better get a sense of that for yourself. I am not about convincing you of my value for you or your business, rather what I aim to do is display the value I have to offer as clearly as possible so that you can decide for yourself if it is just the thing you need, or not. No urgency, no bull, no underhanded tactics and no ulterior motives…  just the meeting of a genuine need with a genuine service. A simple exchange of value for both parties… no pumped up promises to wade through, just the goods and a clear and honest connection, that’s what I aim to deliver. If that sounds good to you, get in touch! I’d love to be of service.    Back to top »


WHAT’S WITH THE NAME “THE SALTY OLIVE”?

To be honest, it just came to me one day, and it felt absolutely right. Not only is it simple and easy to remember, but it speaks to the “flavor” that much of my work possesses. The ‘salty’ part speaks to the powerful punch that that flavor adds to your marketing materials when done well, and in balance, because everyone knows too much salt is as bad as not enough. The ‘olive’ part speaks to something that is light and yet substantial and nourishing, something that feeds you and in turn helps you feed others… because that’s what genuine businesses do! Back to top »


HOW DO YOU WORK, WHAT IS YOUR PROCESS?

I currently only take on 10 clients per calendar year and have packages with flexible payment options for those spots. If you’d like to get the details or inquire about availability, just shoot me an email or give me a call! There’s never any pressure or obligation.   Back to the top »


CAN I WORK WITH YOU IF I DON’T LIVE NEAR YOU?

Absolutely. In fact 99.9% of my clients are not local to the small Northern California town I live in. I work with people all over the world via email, phone, or tin-can telephone. (just kidding on that last one)  Back to the top »


I’M REALLY EXCITED TO GET STARTED, BUT ALSO A LITTLE NERVOUS, THIS IS MY BUSINESSES MOST IMPORTANT MARKETING TOOL, AND I REALLY WANT TO GET IT RIGHT. CAN YOU SPEAK TO THAT?

Yes. Your website IS your single most important marketing tool in this day and age, and it’s perfectly understandable that you would feel a kind of delicious mixture of excitement and nerves. This is a good thing, because it means your boundaries are being pushed a little and the time for expanding your business has begun. If I were to speak directly to your nerves, I would ask them what it is they want, and they would probably tell me that they want the new website to result in sales. I would then ask them what it is that drew you to consider THIS sale (of investing in your new website here with me) — and they would most likely tell me something so terribly simple, that it’s almost unbelievable… they would tell me: “because it’s beautiful, and it captivated me”.  That’s right, as over-simplified as it sounds, we are visual creatures. We buy based on what pleases our senses, we buy books by their covers and wines and craft beers by their labels, and when on the web, its the very same way. These designs are not only visually appealing, they resonate on a level that is difficult to even put words to… I hear this from my clients again and again. There is a FELT presence in them that draws your viewer in, and reflects back to them the quality of experience they were looking for when they came to your site in the first place. What led you here, is the very same thing that will lead your people to you.

As we all know too well, there are simply no guarantees in life. People sometimes say this is a drag, but to tell you the truth I believe it to be one of the greatest privileges, for we could not have the thrill of adventure without it. To be able to take that leap, and step out into previously uncharted territories, not knowing how it will turn out, is one of the greatest gifts of being alive. Like a sailor on the open seas, there is no telling what is yet to come, but we do it for the love of the ride. And hey, since this is design-work we’re talking about and not an old-timey ship, you don’t have to worry about getting scurvy, or ending up with a peg-leg or anything. Pretty good deal if you ask me.

Back to the top »


DO I HAVE TO COME UP WITH MY OWN PHOTOS FOR MY SITE?

This is entirely up to you, the vast majority of my clients rely on what is called Royalty Free or Stock Photography if they do not have stellar photographs of their own. Stellar photography is absolutely essential to good design, so if you don’t have them, I can get them for you, and that is in fact a BIG part of my process in the design. Choosing photos whose angle, light, hues, tones, and “feel” not only compliment eachother, but your brand all across the board, is my specialty. Stock photography is NOT included in your estimate, but you can set your own budget for it and I will work within that budget. A good stock photo budget can range anywhere from a few hundred dollars to a few thousand and that is entirely up to you. If your business is around products rather than services, or you are a personal brand then yes, you will need to have your own photography done. Just be sure to pick an absolutely fabulous photographer when you do, as this is vital to your overall look and feel.  Back to the top »


I HAVE HEARD HORROR STORIES ABOUT SKEEVY DESIGNERS WHO DIDN’T GET BACK TO THEIR CLIENTS, DIDN’T LISTEN, DIDN’T COMMUNICATE, AND LEFT THEM HANGING… ARE YOU ONE OF THOSE?

Well, let’s be perfectly honest and admit right now that if I was, I certainly wouldn’t tell you I was. That is why I would never expect you take my word for ityou can take my clients word for it instead. One of the most consistent compliments I’ve received from my customers is their disbelief in how much I was there for them, and cared for them, how easy I was to work with, and how quickly I responded to their every request and concern throughout the process, and never once left them hanging. But again, don’t take it from me, take it from my long list of over-the-moon clients…. Click Here for Reviews & References »


DO YOU TAKE CREDIT CARDS?

Yes. I take credit card payments online via my billing system, which also allows you to pay by debit card, or e-check. You can always pay regular check by snail mail as well. Unfortunately I don’t accept actual snails, “clams”, monopoly money, or pinky-swears at this time. 😉 All credit card transactions are charged a 3.5% processing fee. Back to the top »


WHAT IF MY PROJECT GOES OVER ESTIMATE?

Your project will never go over estimate without prior written approval and consent from you. Since I work with packaged rates only, you will be totally clear on your charges from the get go, and it will never go over that unless you add something not included in your package or are overusing your package, but even then you would not ever be charged further without us both first discussing it and amending the cost if need be to accommodate the additional needs.


DO YOU DO SEO {SEARCH ENGINE OPTIMIZATION}?

Your site does come with a basic SEO Plugin for WordPress that you can work-on and customize further yourself (keywords, descriptions, stats, etc.) – HOWEVER – Search Engine Optimization is a VERY specialized and constantly-changing field. It is a profession of its own, which is why I recommend you hire an expert if you want to really focus in on your search rankings. I can help you find someone suitable, and/or point you to some DIY resources that you can learn and use yourself on an ongoing basis. Back to top »


 

we'll help bring out your unique

brilliance

so you can stand out in the crowd

The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience,  because when you do that, you go from being A choice for them, to being THE choice for them.

DISCOVER THE POWER OF A GENUINE BRAND »