There is nothing quite as powerful as being crystal clear on who you are, what you do, why you do it, and for whom, and then having that vision brought to life before your eyes in a whole new way. I have seen it transform struggling businesses into thriving ones, again and again, including my own!
For nearly two decades I’ve been genuinely listening-to, caring-for, and confidently guiding brilliant business owners on all their branding and design woes, with great success, and it all starts right here: with foundational clarity on the heart of your business.
I currently work with a small number of clients per year on a packaged basis, and those spots fill up fast and tend to stay full (because long-term working relationships are my fave!), so I created these consulting packages for those that wish to just get an experts feedback, guidance and direction to take to the next level, on their own terms. You can inquire about currently available annual package spots to have us take care of it all for you, or you can select a consulting package below.
This works in one of two ways, we will meet either by phone, zoom/video call, in person or just communicate via email. I will gather all the information on where you’re at, what you need, what you’re looking for and wanting, what the frustrations are, what you don’t feel is getting through in your current branding, whether it needs to be re-assessed, and how, etc. I will also send you an in-depth brand discovery questionnaire to be filled out, which I will then review along with all of your current branding and design. I then take a few days to write up all my in-depth thoughts, ideas, feedback and suggestions once I’ve had a chance to ponder all you’ve said, and it will be delivered via email to use at your discretion. This will also include a ‘brand board’ that contains suggested color palette, textures, messaging, taglines and/or short copy blurb about your new brand vision, help with naming if you need it, as well as some sample stock photographs to illustrate the brand ‘feel’ that should be used in your own photos, etc. This can be used as a solid foundation from which to build and design all of your branded materials and collateral, to provide to your own in-house team, developers, or take to the next level yourself.
This package includes all of the above listed in the Fundamentals package as well as my continued creative consulting and art direction with your team, making sure that what they’ve designed and produced using the fundamentals provided, is staying in line with your vision. New designs or materials can be sent to me for review to sign off on, or suggest changes and direction if need be, to make sure your brand quality stays in tact when it is carried out by your team. I will remain on call for oversight and direction for a period of 60 days to make sure all the new materials being built around the brand direction I’ve provided, are up to par. If you wish to extend that time period, please inquire, and we may be able to set something up.
The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience, because when you do that, you go from being A choice for them, to being THE choice for them.