the
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musings on work, branding & design
Set Your Business & Life Up To Breathe   I have made some powerful changes in my business and life in the past year, changes that shook me to my core, and made me truly doubt everything I was doing... but they were changes that had been calling for a very long time, and I was just finally ready to...
The Power Of Visual Branding Everyone knows—in theory—the incredible power of visual branding and design to change the perception of your business, and take it to a whole new level. We see it in the branding all around us, and it informs our own buying decisions every single day. But what everyone doesn't know, is the...
Impossible Things However it is that you view life, we would probably all agree that life is an adventure. It's full of twists and turns, ups and downs, moments of incredible suspense, harrowing sadness, and ineffable joy.  Owning a business is no different. There's a reason why they call it a 'venture'....
The Power Of Committing There is an incredible power in the act of finally, fully showing up for yourself, and committing yourself to your vision. It is so much more than meets the eye, because a "vision" is just a code word for the things we really want in life. It is different things...
Risk Is Where The Wild Things Grow I have something to admit... prior to now, I have never invested in my business.  Other than getting the practical immediate tools that I needed to do the job, I never invested anything in my business other than my blood, sweat, and tears, as they say.  I went it alone,...
Branding & Design Is Just A Tool Over the years in this profession you get an instinct for the kind of silent questions your potential clients are asking themselves, even if they don't ask those questions out loud, and they usually are something along the lines of...   »  Is this really going to be worth it? »  How...
How Dare You I don't know about you, but every time I set a new goal or intention for myself in business, and finally get crystal clarity on exactly what I want to do next and how, there is that initial excitement, giddiness, and relief—and you feel more sure about it than anything you've ever...
Find The Strengths In Your “Weakness” I have something to admit... something I wouldn't have admitted in the past because I thought it was a fault of mine—a weakness—and perhaps it still is by some standards, but I've come to see it's also my strength. You see, I'm a bit of a chameleon. I've always wanted to...
There Are Two Ways To Run A Business If you own a business, you may sometimes struggle over pricing. How to set it, where to set it, and what you can do to raise or lower it, while still making sure it keeps you up and running. Or perhaps you're very early in your self-employment journey and you're...
You Are Worth The Risk Many times in our lives we are faced with a decision on whether or not to do something... to take that next step, to take that chance, to make that next move towards what we want.  And when that happens it raises all kinds of questions... questions that SEEM to...
The Audience Myth In business you will hear a lot about "your target audience"... you may have been told to create an explicit profile and pinpoint your demographic precisely, so you can speak to them effectively in all your marketing materials and website.  And that is certainly a worthwhile effort and part of the...
SPOILER ALERT: WE’RE NOT PERFECT. This is one of those posts that might at first seem totally irrelevant to business and branding, but I promise you it's not. I talk in a personal way on this blog because businesses don't read blogs... people do. *wink* Businesses are made of people. And so are brands. And that's why...
STOP WAITING FOR THE WORLD Are you waiting for the world to tell you who you are? Well, stop it. Just stop it. The world can’t tell you who you are… that’s not its job. That’s YOUR JOB. People are too busy with their own jobs to do your job for you. Not sure what...
THE HELP YOU REALLY NEED Everyday you’re busting your butt to keep your business alive and growing, but everyday you’re assaulted with information on the best way to do that, and have no real way of knowing which one is the right one. You’re wondering how you can continue to do what you love to...

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The power of great design in branding your business is that it not only excites and inspires your clients, but it excites and inspires you too! When you meet your genuine brand, all fleshed out before you, it re-invigorates and re-inspires YOU about it too, it brings your vision to life in a whole new way, and that inspiration goes right back into the business… equipping you with everything you need to meet your market head-on, and grow your business from a fresh and strong foundation. As a successful business owner you already know that whether you’re selling a product or a service, what you’re really selling is an EXPERIENCE, and the best way to sell an experience is to give your prospective customers a “taste”. Here at The Salty Olive we specialize in just that very thing, and we’ve been doing it for 16+ years: distilling it all down to the heart of your business, and designing all your marketing materials to do just that—give your clients a true “taste” and FEEL for YOUR UNIQUE BRAND EXPERIENCE. The fact is people connect on a tactile, and emotional level through words and imagery—it’s what moves them and ultimately inspires them to choose you—that’s why we design your brand as an answer to what your clients most want to feel and experience,  because when you do that, you go from being A choice for them, to being THE choice for them.

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